Released on = October 14, 2006, 9:04 am

Press Release Author = Mastering Central

Industry = Entertainment

Press Release Summary = The internet is transforming muscians awareness about music
mastering -- and, as a result, beginning the flip the music industry on its head
with better quality music that stands the test of time.

Press Release Body = Greensboro, NC - October 14, 2006 - For most, the process of
music mastering (the last chance to \"polish\" the record before production) is a blip
on the radar.

After all, before musicians get to the mastering process, they\'ve spent potentially
months or years creating, recording, and mixing their music.

However, all of that\'s beginning to change. A new trend is emerging in music
production as more musicians and producers are beginning rethink how they look at
music mastering.

Owner of http://www.MasteringCentral.com Hans Klein reports, \"With the rise of
online-based mastering studios and musician discussion forums, education about the
mastering process is becoming more well-known and it\'s finally being given the
respect it deserves. Simply put, music mastering is no longer being seen as a way to
merely fix problems that occurred during the recording and mixing phases, but as a
part of the creation process to making a hit record that stands the test of time.\"

The paradigm shift of how people look at mastering is helping to push artists away
from going for the short term changes in the mastering phase to sell more records.
Instead, people are beginning to look at how they can create records where fans want
to listen to them long into the future.

For many diehard music fans, this change in thinking is welcomed. The so-called
loudness wars where the loudness is pushed to the extreme at the expense of the
dynamic range may begin to cool. Moreover, artists can begin to take the process of
mastering more seriously and understand the full range of what can be achieved
there.

As a result, new innovation and a higher quality of music can be achieved.

Music mastering offers 3 key advantages:

1. Gives a fresh pair of independent and skilled ears to help catch errors and give
the music the right \"feel\".

2. Eliminates many errors (although not all) that occur in the recording and mixing
phases.

3. Helps give the music a cohesive \"Hit\" sounding feel by bringing all of the sounds
of a record together - that makes the listener want to remain glued to the music
from beginning to end.

Hans Klein catalogues the music mastering industry inside his blog \"Mastering
Central\". Arrange an interview with Hans Klein for more insights on Music Mastering.
Direct line: (336) 254-8282. Email: Press@MasteringCentral.com. Other helpful
information can be found at: http://www.MasteringCentral.com


Web Site = http://www.MasteringCentral.com

Contact Details = Hans Klein
3859-2B Smokey Quartz Court
Greensboro , 27409
$$country

336-254-8282
Press@MasteringCentral.com
http://www.MasteringCentral.com